A.W.Shaw Co.Ltd：配布広告（How Books）
箱番号＋整理番号
PP292-003
発行主・広告主
A.W.Shaw Co.Ltd
旧蔵者
萬年社
内容
その他広告スクラップ
内容日付／文字情報／備考
・配布広告
・様々な雑誌の定期購読を勧める広告
・一部を切り取って、申し込み書にできる been done by others, And every plan, idea and suggestion has already been tested.
THERE ARE SIX OF THESE FAMOUS “HOW BOOKS”―SEE OTHER SIDE―THEY ARE FREE―NOT FOR SALE
SELECT THE BOOKS THAT FIT YOUR BUSINESS―NOTE THE TERMS ON THE ORDER FORM
HOW TO WRITE LETTERS THAT WIN
247 VITAL POINTS GATHERED FROM A STUDY OF 1200 ACTUAL LETTERS
TELLS vividly, clearly, specially, how to write every type of winning business letter, Takes the actual, every day correspondence you receive and shows you especially how to answer it. Reproduces the actual letters., circulars, and follows-ups that have sold goods, collected accounts, and won trade. No long winded “grammar talks”- but 128 pages of hints and ideas you can use in dictating to-morrow morning’s correspondence.
Contents of
“HOW TO WRITE LETTERS THAT WIN”
PartⅠ.
Ⅰ. The Part the Letter Plays in Business
Ⅱ. What a letter must do―Its Elements and Contents.
Ⅲ. The make-up of a Business Letter.
PartⅡ.
Ⅳ. How to Start a Letter―Attention!
Ⅴ. How to Arouse Interest.
Ⅵ. How to Hold Interest―Explanation.
Ⅶ. How to Create Desire―Argument and proof.
Ⅷ. Persuasion.
Ⅸ. Inducement.
Ⅹ. Summary and Climax.
Part Ⅲ.
ⅩⅠ. News Value.
ⅩⅡ. Personality.
ⅩⅢ. The “You” Element.
Part Ⅳ.
ⅩⅣ Collecting by Letter.
ⅩⅤ. How to Answer Com EVERY ONE OF THE “HOW BOOKS”IS FILLED WITH PROFITABLE IDEAS FOR YOU
HOW SCIENTIFIC MANAGEMENT IS APPLIED
CONTAINS clear, detailed descriptions of the exact methods by which Scientific Management has been applied in eight factories―illustrated by photographs,charts and diagrams, showing how it increases production , cuts costs,multiplies the power of men and machines, and raises wages. In this books, for the first time, the application of Scientific Management is concisely,definitely show―its use to the practical manufacture, its results, and how it can be adapted to every kind of plant and all conditions, clearly explained.
Contains of
“HOW SCIENTIFIC MANAGEMENT IS APPLIED”
Ⅰ. What Scientific Management is.
Ⅱ. The Five Steps to the One Best Way.
Ⅲ. Setting Standards with a Stop Watch.
Ⅳ. Balancing Stockroom Supply and Demand.
Ⅴ. Putting Standards into Practice.
How TO SELL MORE INSURANCE Edited by Arden Brooke.
CONTAINS 91 schemes and plans for writing more policies, tried, proved and perfected in the field by 44 agents.
Every detail of every plan is so fully given that you can put them to immediate use. For the first time in the history of insurance the man who is actively engaged in the important work of turning prospects into policy holders, is provided with a reasoned and systematic book, a vade mecum which places at his disposal the accumulated experience of his fellow-workers in the field.
Contents of
“HOW TO SELL MORE INSURANCE”
Part Ⅰ.―Life Insurance.
Ⅰ. Sources of Prospects.
Ⅱ. Listing and following up prospects.
Ⅲ. Pocket Aids to the Follow‐up.
Ⅳ. Random Prospects.
Ⅴ. Preparing for the Approach.
Ⅵ. Planning the Sale.
Ⅶ. Winning an Audience.
Ⅷ. The Opening Talk.
Ⅸ. Presenting the Proposition.
Ⅹ. Landing the Application.
ⅩⅠ. Closing Arguments that Have Won.
ⅩⅡ. Getting the First Premium.
ⅩⅢ. Schemes for Selling Additional Insurance.
ⅩⅣ. Difficult Prospects.
Part Ⅱ―Fire Insurance.
Ⅰ. Getting Business by Methods.
Ⅱ. Holding Business by Service.
Ⅲ. Extending Business by Advertising
Pick out the book you need-it is absolutely free
through SYSTEM the monthly Magazine
of Business. 128 to 144 pages in every issue of SYSTEM and you cannot afford to miss a single page of it.
For to accomplish more―how to make more in your present daily work.
WHAT SYSTEM IS.
SYSTEM is the international business
building authority. There is no other publication like it. With SYSTEM are incorporated the formerly separate publications : “Magazine of Commerce,” and the “British Exporter.” Every issue of SYSTEM contains special “inside” information on buying, selling, accounting, manufacturing, shipping, collecting, advertising, business letter writing, banking , estate and insurance methods, business management, short cuts, shop systems, retail salesmanship, trade-getting ideas, circularising, everything in which a man
in business, big or little, is interested.
DESCRIPTION of the “HOW BOOKS.”
Each of the “How Books” contains 128 pages, 5×7 1/2 ins., printed on dull finish book paper, clear type, numerous charts and diagrams, strongly bound in vellum, with cover in 4 colours.
SYSTEM
MAGAZINE of BUSINESS
12 ISSUES OF SYSTEM.
TWELVE ISSUES OF SYSTEM.
ASUBSCRIPTION to SYSTEM includes twelve numbers, issued monthly, delivered free to any address. In addition you are entitled to your choice of one of the “HOW BOOKS” described on this folder. free with one year’s subscription. Additional subscription or the extension of your own subscription for a period of more than one year.
SYSTEM is published monthly at 1/- a copy, 12/-a year, Carriage charges pre-paid. Subscriptions may begin with any number and run for 12 months. Foreign and Colonial Subscriptions, 14/6.
These six books are filled with business ideas and information that you can use with profit in your work to-morrow.
No need for you to experiment with these plans. No risk for you to run―for the experimenting has already been done by others, And every plan, idea and suggestion has already been tested.
THERE ARE SIX OF THESE FAMOUS “HOW BOOKS”―SEE OTHER SIDE―THEY ARE FREE―NOT FOR SALE
SELECT THE BOOKS THAT FIT YOUR BUSINESS―NOTE THE TERMS ON THE ORDER FORM
HOW TO WRITE LETTERS THAT WIN
247 VITAL POINTS GATHERED FROM A STUDY OF 1200 ACTUAL LETTERS
TELLS vividly, clearly, specially, how to write every type of winning business letter, Takes the actual, every day correspondence you receive and shows you especially how to answer it. Reproduces the actual letters., circulars, and follows-ups that have sold goods, collected accounts, and won trade. No long winded “grammar talks”- but 128 pages of hints and ideas you can use in dictating to-morrow morning’s correspondence.
Contents of
“HOW TO WRITE LETTERS THAT WIN”
PartⅠ.
Ⅰ. The Part the Letter Plays in Business
Ⅱ. What a letter must do―Its Elements and Contents.
Ⅲ. The make-up of a Business Letter.
PartⅡ.
Ⅳ. How to Start a Letter―Attention!
Ⅴ. How to Arouse Interest.
Ⅵ. How to Hold Interest―Explanation.
Ⅶ. How to Create Desire―Argument and proof.
Ⅷ. Persuasion.
Ⅸ. Inducement.
Ⅹ. Summary and Climax.
Part Ⅲ.
ⅩⅠ. News Value.
ⅩⅡ. Personality.
ⅩⅢ. The “You” Element.
Part Ⅳ.
ⅩⅣ Collecting by Letter.
ⅩⅤ. How to Answer Complaints.
HOW TO SYSTEMATIZE THE DAYS WORK
87 PLAINS AND SHORT CUTS USED AND PROVED AT THE DESKS OF 43 EXECUTIVE
PLAINS and schemes in this book will increase the working efficiency of any desk man, manager or clerk from 20 to 100 per cent. A complete course in systematising the desk and the man, in managing the work of to-day and in plannning the work of tomorrow―in working, thinking and money―making along the lines of least resistance.
Contents of
“HOW TO INCREASE YOUR SALES.”
Part Ⅰ.
Ⅰ. Selling―the Life-blood of Business.
Ⅱ. The Essentials of Salesmanship.
Part Ⅱ.
Ⅲ. The Steps in the Sale.
Ⅳ. Setting a Speciality.
Ⅴ. Setting a Line.
Ⅵ. Setting to the Consumer.
Part Ⅲ.
Ⅶ. Getting Past the Outpost.
Ⅷ. Answering Objections.
Part Ⅳ.
Ⅹ. The Salesman’s Directory of Buyers.
ⅩⅠ. The Salesman’s File of Customers
ⅩⅡ. The Salesman’s Memory Partner.
Part Ⅴ.
ⅩⅢ. Getting the Re-Orders.
ⅩⅣ. The Salesman as the Customer’s Partner.
ⅩⅤ. Giving the Customer a Lift.
ⅩⅥ. The Salesman’s Follow-up between Calls.
ⅩⅦ. Furnishing the Salesman Ammunition.
ⅩⅧ. Helping the Salesman Hold Customers.
ⅩⅨ. Keeping informed on Trade Conditions.
HOW TO GET MORE OUT OF YOUR FACTORY
93 SHORT CUTS THAT HAVE PUT 82 FACTORIES ON A BETTER PAYING BASIS
CONTAINS 93 schemes for cutting factory costs. A book worth its weight in gold to every factory owner or manager. Each scheme is a specific instance of how one factory owner actually saved money, not how he could save. One scheme enabled a factory manager to cut down his fuel expense two-thirds. Another enabled a small manufacture to cut down his non-productive expense 50%. What these little schemes, plans and ideas have done for other manufactures they will just as surely do for you if you but adapt them to your needs.
Contents of
“HOW TO GET MORE OUT OF YOUR FACTORY”
Part Ⅰ.
Ⅰ. Where to look for Leaks.
Ⅱ. Time Keeping Methods.
Ⅲ. Wage Paying System.
Ⅳ. Efficiency Producers.
PartⅡ.
Ⅴ. Reducing Costs by Studying Machines.
Ⅵ. Handing Materials Economically.
Ⅶ. Factory Systems that have Cut Costs.
Part Ⅲ.
Ⅷ. Producing Power at Lowest Cost.
Ⅸ. Keeping the Product Moving.
Ⅹ. Making Environment Count on the Balance Sheet.
ⅩⅠ. Protecting Against Accident and Fire.
PartⅣ.
ⅩⅡ. Building Plans that Save Money.
ⅩⅢ. Building Equipment that Increases Output.
ORDER FROM
How to Subscribe to System and secure one of the “How Books.”
Tear off this Order Form below, attach remittance for 12/- and forward to us promptly. Your subscription will be entered for twelve numbers of the magazine, which will be sent regularly, carriage paid, to your address. The “How Book” you select will be forwarded at once, prepaid.
Subscriptions may begin with any issue and run for twelve months.
If more than one “How Book” is required, additional subscriptions should be sent, or your own subscription should be given for a period of more than one year. One “How Book” is allowed with each annual subscription.
SPECIAL FREE OFFER.
Mark Below the Book You Want.
No. 1. How to Write Letters That Win.
No. 2. How to Systematize the Day’s Work.
No. 3. How to Increase Your Sales.
No. 4. How to Get More Out of Your Factory.
No. 5. How Scientific Management is Applied.
No. 6. How to sell More Insurance.
ORDER FROM.
To A. W. SHAW COMPANY, LTD., Proprietors of SYSTEM, 34 Norfolk Street, London, W.C.
Please send, carriage paid, SYSTEM, the Magazine of Business, for one year, with one copy of the “HOW BOOK” marked above.
[If more than one “HOW BOOK” is required, subscription may be ordered for two or more years (one free book for each year of subscription)-or if already a subscriber your present subscription may be extended.]
Enclosed remittance at the rate of 12/- for each year’s subscription, including “HOW BOOK.”
Name...
Address...
Firm...
Foreign and Colonial Subscriptions, 14/6
FREE WIT SYSTEM
No. 1.
No. 1.
・様々な雑誌の定期購読を勧める広告
・一部を切り取って、申し込み書にできる been done by others, And every plan, idea and suggestion has already been tested.
THERE ARE SIX OF THESE FAMOUS “HOW BOOKS”―SEE OTHER SIDE―THEY ARE FREE―NOT FOR SALE
SELECT THE BOOKS THAT FIT YOUR BUSINESS―NOTE THE TERMS ON THE ORDER FORM
HOW TO WRITE LETTERS THAT WIN
247 VITAL POINTS GATHERED FROM A STUDY OF 1200 ACTUAL LETTERS
TELLS vividly, clearly, specially, how to write every type of winning business letter, Takes the actual, every day correspondence you receive and shows you especially how to answer it. Reproduces the actual letters., circulars, and follows-ups that have sold goods, collected accounts, and won trade. No long winded “grammar talks”- but 128 pages of hints and ideas you can use in dictating to-morrow morning’s correspondence.
Contents of
“HOW TO WRITE LETTERS THAT WIN”
PartⅠ.
Ⅰ. The Part the Letter Plays in Business
Ⅱ. What a letter must do―Its Elements and Contents.
Ⅲ. The make-up of a Business Letter.
PartⅡ.
Ⅳ. How to Start a Letter―Attention!
Ⅴ. How to Arouse Interest.
Ⅵ. How to Hold Interest―Explanation.
Ⅶ. How to Create Desire―Argument and proof.
Ⅷ. Persuasion.
Ⅸ. Inducement.
Ⅹ. Summary and Climax.
Part Ⅲ.
ⅩⅠ. News Value.
ⅩⅡ. Personality.
ⅩⅢ. The “You” Element.
Part Ⅳ.
ⅩⅣ Collecting by Letter.
ⅩⅤ. How to Answer Com EVERY ONE OF THE “HOW BOOKS”IS FILLED WITH PROFITABLE IDEAS FOR YOU
HOW SCIENTIFIC MANAGEMENT IS APPLIED
CONTAINS clear, detailed descriptions of the exact methods by which Scientific Management has been applied in eight factories―illustrated by photographs,charts and diagrams, showing how it increases production , cuts costs,multiplies the power of men and machines, and raises wages. In this books, for the first time, the application of Scientific Management is concisely,definitely show―its use to the practical manufacture, its results, and how it can be adapted to every kind of plant and all conditions, clearly explained.
Contains of
“HOW SCIENTIFIC MANAGEMENT IS APPLIED”
Ⅰ. What Scientific Management is.
Ⅱ. The Five Steps to the One Best Way.
Ⅲ. Setting Standards with a Stop Watch.
Ⅳ. Balancing Stockroom Supply and Demand.
Ⅴ. Putting Standards into Practice.
How TO SELL MORE INSURANCE Edited by Arden Brooke.
CONTAINS 91 schemes and plans for writing more policies, tried, proved and perfected in the field by 44 agents.
Every detail of every plan is so fully given that you can put them to immediate use. For the first time in the history of insurance the man who is actively engaged in the important work of turning prospects into policy holders, is provided with a reasoned and systematic book, a vade mecum which places at his disposal the accumulated experience of his fellow-workers in the field.
Contents of
“HOW TO SELL MORE INSURANCE”
Part Ⅰ.―Life Insurance.
Ⅰ. Sources of Prospects.
Ⅱ. Listing and following up prospects.
Ⅲ. Pocket Aids to the Follow‐up.
Ⅳ. Random Prospects.
Ⅴ. Preparing for the Approach.
Ⅵ. Planning the Sale.
Ⅶ. Winning an Audience.
Ⅷ. The Opening Talk.
Ⅸ. Presenting the Proposition.
Ⅹ. Landing the Application.
ⅩⅠ. Closing Arguments that Have Won.
ⅩⅡ. Getting the First Premium.
ⅩⅢ. Schemes for Selling Additional Insurance.
ⅩⅣ. Difficult Prospects.
Part Ⅱ―Fire Insurance.
Ⅰ. Getting Business by Methods.
Ⅱ. Holding Business by Service.
Ⅲ. Extending Business by Advertising
Pick out the book you need-it is absolutely free
through SYSTEM the monthly Magazine
of Business. 128 to 144 pages in every issue of SYSTEM and you cannot afford to miss a single page of it.
For to accomplish more―how to make more in your present daily work.
WHAT SYSTEM IS.
SYSTEM is the international business
building authority. There is no other publication like it. With SYSTEM are incorporated the formerly separate publications : “Magazine of Commerce,” and the “British Exporter.” Every issue of SYSTEM contains special “inside” information on buying, selling, accounting, manufacturing, shipping, collecting, advertising, business letter writing, banking , estate and insurance methods, business management, short cuts, shop systems, retail salesmanship, trade-getting ideas, circularising, everything in which a man
in business, big or little, is interested.
DESCRIPTION of the “HOW BOOKS.”
Each of the “How Books” contains 128 pages, 5×7 1/2 ins., printed on dull finish book paper, clear type, numerous charts and diagrams, strongly bound in vellum, with cover in 4 colours.
SYSTEM
MAGAZINE of BUSINESS
12 ISSUES OF SYSTEM.
TWELVE ISSUES OF SYSTEM.
ASUBSCRIPTION to SYSTEM includes twelve numbers, issued monthly, delivered free to any address. In addition you are entitled to your choice of one of the “HOW BOOKS” described on this folder. free with one year’s subscription. Additional subscription or the extension of your own subscription for a period of more than one year.
SYSTEM is published monthly at 1/- a copy, 12/-a year, Carriage charges pre-paid. Subscriptions may begin with any number and run for 12 months. Foreign and Colonial Subscriptions, 14/6.
These six books are filled with business ideas and information that you can use with profit in your work to-morrow.
No need for you to experiment with these plans. No risk for you to run―for the experimenting has already been done by others, And every plan, idea and suggestion has already been tested.
THERE ARE SIX OF THESE FAMOUS “HOW BOOKS”―SEE OTHER SIDE―THEY ARE FREE―NOT FOR SALE
SELECT THE BOOKS THAT FIT YOUR BUSINESS―NOTE THE TERMS ON THE ORDER FORM
HOW TO WRITE LETTERS THAT WIN
247 VITAL POINTS GATHERED FROM A STUDY OF 1200 ACTUAL LETTERS
TELLS vividly, clearly, specially, how to write every type of winning business letter, Takes the actual, every day correspondence you receive and shows you especially how to answer it. Reproduces the actual letters., circulars, and follows-ups that have sold goods, collected accounts, and won trade. No long winded “grammar talks”- but 128 pages of hints and ideas you can use in dictating to-morrow morning’s correspondence.
Contents of
“HOW TO WRITE LETTERS THAT WIN”
PartⅠ.
Ⅰ. The Part the Letter Plays in Business
Ⅱ. What a letter must do―Its Elements and Contents.
Ⅲ. The make-up of a Business Letter.
PartⅡ.
Ⅳ. How to Start a Letter―Attention!
Ⅴ. How to Arouse Interest.
Ⅵ. How to Hold Interest―Explanation.
Ⅶ. How to Create Desire―Argument and proof.
Ⅷ. Persuasion.
Ⅸ. Inducement.
Ⅹ. Summary and Climax.
Part Ⅲ.
ⅩⅠ. News Value.
ⅩⅡ. Personality.
ⅩⅢ. The “You” Element.
Part Ⅳ.
ⅩⅣ Collecting by Letter.
ⅩⅤ. How to Answer Complaints.
HOW TO SYSTEMATIZE THE DAYS WORK
87 PLAINS AND SHORT CUTS USED AND PROVED AT THE DESKS OF 43 EXECUTIVE
PLAINS and schemes in this book will increase the working efficiency of any desk man, manager or clerk from 20 to 100 per cent. A complete course in systematising the desk and the man, in managing the work of to-day and in plannning the work of tomorrow―in working, thinking and money―making along the lines of least resistance.
Contents of
“HOW TO INCREASE YOUR SALES.”
Part Ⅰ.
Ⅰ. Selling―the Life-blood of Business.
Ⅱ. The Essentials of Salesmanship.
Part Ⅱ.
Ⅲ. The Steps in the Sale.
Ⅳ. Setting a Speciality.
Ⅴ. Setting a Line.
Ⅵ. Setting to the Consumer.
Part Ⅲ.
Ⅶ. Getting Past the Outpost.
Ⅷ. Answering Objections.
Part Ⅳ.
Ⅹ. The Salesman’s Directory of Buyers.
ⅩⅠ. The Salesman’s File of Customers
ⅩⅡ. The Salesman’s Memory Partner.
Part Ⅴ.
ⅩⅢ. Getting the Re-Orders.
ⅩⅣ. The Salesman as the Customer’s Partner.
ⅩⅤ. Giving the Customer a Lift.
ⅩⅥ. The Salesman’s Follow-up between Calls.
ⅩⅦ. Furnishing the Salesman Ammunition.
ⅩⅧ. Helping the Salesman Hold Customers.
ⅩⅨ. Keeping informed on Trade Conditions.
HOW TO GET MORE OUT OF YOUR FACTORY
93 SHORT CUTS THAT HAVE PUT 82 FACTORIES ON A BETTER PAYING BASIS
CONTAINS 93 schemes for cutting factory costs. A book worth its weight in gold to every factory owner or manager. Each scheme is a specific instance of how one factory owner actually saved money, not how he could save. One scheme enabled a factory manager to cut down his fuel expense two-thirds. Another enabled a small manufacture to cut down his non-productive expense 50%. What these little schemes, plans and ideas have done for other manufactures they will just as surely do for you if you but adapt them to your needs.
Contents of
“HOW TO GET MORE OUT OF YOUR FACTORY”
Part Ⅰ.
Ⅰ. Where to look for Leaks.
Ⅱ. Time Keeping Methods.
Ⅲ. Wage Paying System.
Ⅳ. Efficiency Producers.
PartⅡ.
Ⅴ. Reducing Costs by Studying Machines.
Ⅵ. Handing Materials Economically.
Ⅶ. Factory Systems that have Cut Costs.
Part Ⅲ.
Ⅷ. Producing Power at Lowest Cost.
Ⅸ. Keeping the Product Moving.
Ⅹ. Making Environment Count on the Balance Sheet.
ⅩⅠ. Protecting Against Accident and Fire.
PartⅣ.
ⅩⅡ. Building Plans that Save Money.
ⅩⅢ. Building Equipment that Increases Output.
ORDER FROM
How to Subscribe to System and secure one of the “How Books.”
Tear off this Order Form below, attach remittance for 12/- and forward to us promptly. Your subscription will be entered for twelve numbers of the magazine, which will be sent regularly, carriage paid, to your address. The “How Book” you select will be forwarded at once, prepaid.
Subscriptions may begin with any issue and run for twelve months.
If more than one “How Book” is required, additional subscriptions should be sent, or your own subscription should be given for a period of more than one year. One “How Book” is allowed with each annual subscription.
SPECIAL FREE OFFER.
Mark Below the Book You Want.
No. 1. How to Write Letters That Win.
No. 2. How to Systematize the Day’s Work.
No. 3. How to Increase Your Sales.
No. 4. How to Get More Out of Your Factory.
No. 5. How Scientific Management is Applied.
No. 6. How to sell More Insurance.
ORDER FROM.
To A. W. SHAW COMPANY, LTD., Proprietors of SYSTEM, 34 Norfolk Street, London, W.C.
Please send, carriage paid, SYSTEM, the Magazine of Business, for one year, with one copy of the “HOW BOOK” marked above.
[If more than one “HOW BOOK” is required, subscription may be ordered for two or more years (one free book for each year of subscription)-or if already a subscriber your present subscription may be extended.]
Enclosed remittance at the rate of 12/- for each year’s subscription, including “HOW BOOK.”
Name...
Address...
Firm...
Foreign and Colonial Subscriptions, 14/6
FREE WIT SYSTEM
No. 1.
No. 1.
資料形態
大型古資料
制作者
イギリス
高さｘ幅（mm）
215x115
物理媒体／状態
両面印刷
パンフレット形式
（ｈ215mm）
パンフレット形式
（ｈ215mm）